Testimonial
I learned a lot from your concise and helpful descriptions and examples of testimonials that were not discussed on other sites. The links to other descriptive key phrases I will use to enhance my website. I also appreciate your creative presentations which added to the description.
The best way to give your testimonial a boost is by adding a compelling summary sub-headline above it. This could be as simple as pulling a powerful quote from a longer testimonial or creating your own copy that nicely sums up the value of the testimonial.
By adding a sub-headline, you’ll not only draw more attention to your testimonial but entice your visitor to actually read what should be your most powerful form of social proof on your site.”
– Jen Havice, @jenhavice, Conversion Copywriter,
Amazing Article … Worth Sharing
I love the point on that no website should have a separate testimonial page, and I both agree and disagree with it. Sprinkling testimonials across multiple service pages has helped SEO and conversion rates of those page. At the same time, our testimonials page gets more search traffic than the home page. Here’s how.
After reading an article you published on testimonials in the past, I made sure I put them on all relevant pages of my client ThriveMD Vail. Apologies for shameless promo, but I encourage anyone reading this to look the site up so you know what exactly I’m talking about.
But, instead of deleting the testimonial page, I looked into its SEO stats. It was a page for stem cell reviews related to all different orthopedic conditions that this clinic treats with the patients’ own adult stem cell. I found the keywords it was ranking for, split the page into two topics, and optimized. Now we have a page for joint pain stem cell reviews, and a page for back pain stem cell reviews. The joint one is the highest ranking page on the site, bringing in twice as much traffic as the home page.
The downside is that people looking for reviews, in any industry, will be those that are shopping around. Our bounce rates are therefore high. But with such high numbers of visitors, we still get a ton of goal completions by visitors who started on the testimonials page.