Nestled at the crossroads of innovation and education, the Bachelor of Arts in Business Administration program at Western Covenant University stands as a beacon of distinction amidst the academic landscape. A symphony of knowledge and practice, this program orchestrates a transformative experience that transcends conventional business education.

         What sets this program apart is its avant-garde approach to nurturing the business leaders of tomorrow. While other universities might merely skim the surface of theoretical concepts, Western Covenant University dives headlong into the depths of real-world intricacies. Here, the art of business administration is not confined to case studies and textbooks; it is woven into the very fabric of the campus, thriving in the bustling heart of industry engagement.

         The distinguishing crescendo of this program is its commitment to practicality. While others may lean heavily on theory, Western Covenant University embraces the power of application. Every student becomes a problem solver, a strategist, an executor. Picture a virtual stock market floor where finance theories materialize into trades, a state-of-the-art mock retail outlet where marketing campaigns are born and tested, and a boardroom where ethical dilemmas are confronted and resolved.

         At Western Covenant University, the Bachelor of Arts in Business Administration program isn’t a path to business—it is business in its essence. It’s a leap from passive learning to active engagement, from theory to practice, from classroom to boardroom. It’s an ode to the future where innovation isn’t just a word; it’s a way of life.

Learning Outcomes for the Business Administration

         Upon completing a Bachelor of Arts in Business Administration at Western Covenant University, graduates can expect to have acquired a comprehensive set of knowledge, skills, and abilities that prepare them for various roles within the business world. The program is designed to provide a strong foundation in business principles, management practices, and critical thinking, enabling graduates to excel in a dynamic and competitive business environment. Here are some potential learning outcomes:

• Business Knowledge: Graduates will have gained a deep understanding of core business concepts including marketing, finance, accounting, economics, management, and operations. They will be equipped with the knowledge necessary to analyze business challenges and opportunities from a holistic perspective.
• Strategic Thinking: Students will have developed the ability to think strategically, considering both short-term and long-term implications of business decisions. They will be adept at formulating strategies to achieve organizational goals and adapt to changing market conditions.
• Communication Skills: Graduates will have honed their communication skills, both written and verbal, allowing them to effectively convey ideas, negotiate, and collaborate with diverse stakeholders. This skill is crucial for presenting ideas, leading teams, and maintaining positive relationships in the business world.
• Leadership and Management: The program will have provided students with insights into effective leadership and management practices. Graduates will be capable of leading teams, managing resources, and motivating employees to achieve optimal performance.
• Critical Thinking: Students will have developed strong critical thinking and problem-solving skills. They will be able to analyze complex business situations, identify potential challenges, and formulate innovative solutions.
• Ethical and Social Responsibility: Graduates will understand the ethical implications of business decisions and be equipped to make responsible choices that consider the well-being of various stakeholders, including employees, customers, and the broader society.
• Global Perspective: The program will have fostered a global mindset, enabling graduates to understand and adapt to the interconnectedness of the global business landscape. They will be prepared to work in international environments and navigate cultural differences.
• Quantitative Analysis: Students will have gained proficiency in using quantitative tools and techniques to analyze data, make informed decisions, and assess business performance.
• Entrepreneurial Mindset: Graduates will be exposed to entrepreneurial concepts and innovation strategies, empowering them to identify opportunities for business growth, develop new ventures, and drive innovation within established organizations.
• Adaptability and Lifelong Learning: The program will instill a sense of adaptability and a commitment to lifelong learning in graduates. They will be prepared to navigate evolving industry trends and continue updating their skills throughout their careers.

Technology Integration: Students will have been exposed to the integration of technology in business operations. They will be familiar with various business software and tools used to enhance efficiency and decision-making.

• Project Management: Graduates will have a grasp of project management principles, enabling them to plan, execute, and monitor projects effectively, meeting deadlines and objectives.

         These learning outcomes reflect the well-rounded education provided by the Bachelor of Arts in Business Administration program at Western Covenant University, equipping graduates with the knowledge and skills needed to succeed in a variety of business-related roles.

Career Opportunities

         A Bachelor’s degree in Business Administration opens up a wide array of career opportunities across various industries and sectors. The versatility of this degree equips graduates with valuable skills that are applicable to roles in business, management, finance, marketing, and more. Here are some possible career paths that students can pursue after graduating with a Bachelor’s degree in Business Administration:

• Business Analyst: Analyzing data, identifying trends, and making strategic recommendations to improve business processes and outcomes.
• Marketing Manager: Creating and implementing marketing strategies to promote products or services, analyzing market trends, and managing marketing campaigns.
• Financial Analyst: Evaluating financial data, assessing investment opportunities, and providing insights for informed financial decision-making.
• Human Resources Manager: Overseeing personnel management, recruitment, training, and employee relations within an organization.
• Sales Manager: Leading sales teams, setting sales targets, and developing strategies to meet revenue goals.
• Operations Manager: Managing daily operations, optimizing processes, and ensuring efficient resource allocation to achieve organizational objectives.
• Management Consultant: Providing expert advice to organizations on business strategies, operations, and management practices to improve efficiency and profitability.
• Entrepreneur / Small Business Owner: Starting and managing one’s own business venture, utilizing the skills gained in business administration to drive success.
• Supply Chain Manager: Overseeing the flow of goods and services from suppliers to consumers, ensuring smooth operations and minimizing costs.
• Financial Planner: Assisting individuals and businesses in managing their finances, investments, and long-term financial goals.
• Project Manager: Planning, executing, and overseeing projects, ensuring they are completed on time, within scope, and within budget.
• Retail Manager: Managing the operations of retail establishments, including inventory management, customer service, and sales strategies.
• E-commerce Manager: Overseeing online sales platforms, optimizing user experience, and implementing digital marketing strategies.
• Public Relations Specialist: Developing and maintaining positive relationships between organizations and the public, managing communication strategies.
• Business Development Manager: Identifying growth opportunities, building partnerships, and expanding the reach of the organization.
• Nonprofit Manager: Overseeing the operations of nonprofit organizations, including fundraising, program management, and community engagement.
• Real Estate Agent: Assisting clients in buying, selling, or renting properties, and providing market insights and advice.
• Data Analyst: Collecting, analyzing, and interpreting data to support business decisions and strategies.
• Insurance Underwriter: Evaluating risk and determining insurance policies’ terms and coverage based on thorough analysis.
• Government Administrator: Working in various government agencies or departments to manage public services and implement policies.

         These are just a few examples of the numerous career paths that a Bachelor’s degree in Business Administration can lead to. The skills and knowledge gained through this degree program provide a strong foundation for success in the dynamic and evolving world of business.

B.A.B.A.  Curriculum

General Education: 56 Credit Hours

Required: 48 Credit Hours

 Communication

• GC 140 Research and Writing (4 units)

Social Sciences

• GS 150 Introduction to Leadership (4 units)
• GS 172 Introduction to US Law and Government (4 units)
• GS 260 Introduction to Business (4 units)
• GS 499 Senior Integrative Seminar (4 units)

Arts and Humanities

• GS 110 Introduction to Psychology (4 units)
• GH 250 Christian Ethics (4 units)
• GH 260 World History (4 units)
• Natural Sciences/ Computer
• GN 120 Earth Science (4 units)
• GM 170 Introduction to Computers (4 units)

Theology

• BS 200 Introduction to Bible (4 units)
• TH 101 Introduction to Christianity (4 units)

Electives: 8 Credit Hours

Professional Studies: 124 Credit Hours

Required: 72 Credit Hours 

• BA 100 Introduction to e- Commerce (4 units)
• BA 120 Introduction to Business Administration (4 units)
• BA 130 Financial Accounting I (4 units)
• BA 131 Financial Accounting II (4 units)
• BA 220 Managerial Accounting (4 units)
• BA 240 Principles of Microeconomics (4 units)
• BA 250 Principles of Macroeconomics (4 units)
• BA 310 Financial Management (4 units)
• BA 350 E-Commerce Marketing (4 units)
• BA 351 Principles of Marketing (4 units)
• BA 251 Business Law I (4 units)
• BA 371 Business Law II (4 units)
• BA 330 Organizational Management (4 units)
• BA 340 Personal Management (4 units)
• BA 380 Intermediate Accounting I (4 units)
• BA 430 Money and Banking (4 units)
• BA 431 Auditing I (4 units)
• BA 440 Income Tax Accounting I (4 units)

Electives: 52 Credit Hours (select eighteen from below lists)

• BA 381 Intermediate Accounting II (4 units)
• BA 390 Advanced Accounting (4 units)
• BA 432 Auditing II (4 units)
• BA 441 Income Tax Accounting II (4 units)
• BA 450 Government and Nonprofit Accounting (4 units)
• BA 352 Consumer Behavior (4 units)
• BA 360 Strategic Management (4 units)
• BA 370 Production & Operations Management (4 units)
• BA 352 Labor Relations (4 units)
• BA 341 Human Resources Management (4 units)
• BA 401 Advertising and Professional Selling (4 units)
• BA 451 Corporate Governance (4 units)
• BA 460 Information Technology in Business (4 units)
• BA 461 Government Regulations in Business (4 units)
• BA 470 International Business Management (4 units)
• BA 471 International Trade and Commerce (4 units)

TOTAL UNITS…………………………………………… 180

B.A.B.A. Course Description

GC 140 Research and Writing (4 units)

A presentation of the necessary elements of conducting research and writing for a college education.

Social Sciences

GS 150 Introduction to Leadership (4 units)

Investigation into leadership theory and practice leading to the development of a biblical philosophy of leadership.  Studies of leadership have produced theories involving traits, situational interaction, function, behavior, power, vision, and values, charisma, and intelligence.

GS 172 Introduction to US Law and Government (4 units)

The course provides an overview of various areas of US law, of the U.S. legal profession, and of the U.S. judicial process. It is a basic introduction to the common and statutory law of the U.S. federal and state systems and provides an understanding of how the law works.  The course also provides an overview of the US Constitution and the system of US government including structure, institutions and functions.

GS 260 Introduction to Business (4 units)

The course focuses on today’s business climate. It presents a thorough survey of the entire field of business and management in the free enterprise system and explores areas of specialization in the business world. Concepts of business and management functions, organizational considerations, and decision-making processes are introduced. Topics also include such areas of business as marketing, management, finance, small business, personnel and labor-management relations, globalization, business ethics, social responsibility, motivation, and many more.

GS 499 Senior Integrative Seminar (4 units)

A study of job-hunting skills, motivated abilities and career choices, an evaluation of the student’s educational experiences, and a survey and biblical analysis of worldview and perspectives common to various fields of study.

Arts and Humanities Electives

GS 110 Introduction to Psychology (4 units)

An introduction and integration of psychology and Christianity will be the main focus for the course. Basic knowledge and skills in counseling will be taught in the course as well.

GH 250 Christian Ethics (4 units)

An examination of moral and social conduct and decision making in light of biblical and theological teaching with application to Christian life and ministry. Contemporary ethical issues are addressed. This is a Bible/Theology course, therefore, major engagement with the scripture is required in this course.

GH 260 World History (4 units)

This course is a survey course for the broad spectrum of world history and world civilization with an emphasis on Western development. It covers from the ancient civilizations to contemporary world developments.

Natural Sciences/ Computer Electives

GN 120 Earth Science (4 units)

An exploration of major concepts of geology, astronomy, and meteorology including the explanation of earth and space phenomena.

GM 170 Introduction to Computers (4 units)

This course introduces computer concepts, including fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, security issues, and use of software applications. Upon completion, students should be able to demonstrate an understanding of the role and function of computers and use the computer to solve problems.

Theology Electives

BS 200 Introduction to Bible (4 units)

This course introduces the origin, transmission, and translation of the Bible, including its inspiration, canonization, preservation, and textual reconstruction. This course also addresses the major historical-critical questions that relate to the Bible’s authority, and provides the student with an apologetic for the inspiration and inerrancy of Scripture      

TH 101 Introduction to Christianity (4 units)

This course is designed to provide the student with introductory knowledge of the Christian faith.  Attention will be given to the understanding of the nature of God, the life of Christ, the work of the Holy Spirit, and the mission of the church.

Professional Core Studies: 124 Credit Hours

BA 100 Introduction to e- Commerce (4 units)

Introduction to e- Business explores the nature and scope of e-business. This course looks at how e-business has impacted on the world of business while exploring the future directions of e-business. Students will explore the basic principles, methods, and current trends and issues in e-business. 

BA 120 Introduction to Business Administration (4 units)

The course focuses on today’s business climate. It presents a thorough survey of the entire field of business and management in the free enterprise system and explores areas of specialization in the business world. Concepts of business and management functions, organizational considerations, and decision-making processes are introduced. Topics also include such areas of business as marketing, management, finance, small business, personnel and labor-management relations, globalization, business ethics, social responsibility, motivation, and many more.

BA 130/131 Financial Accounting I/II (4 units)

The study of accounting as an information system using double-entry accounting method. It includes the study of financial statements, accounting systems, inventories, payroll, financial statement disclosures, corporations and investment in stock.

BA 220 Managerial Accounting (4 units)

The study of financial statement analysis and managerial accounting concepts and principles as well as manufacturing and non-manufacturing costs, materials, and labor.

BA 240 Principles of Microeconomics (4 units)

This course on Principle of Microeconomics examines human economic behavior in micro point of view such as personal preference, firm behavior, market equilibrium, and government policies.

BA 250 Principles of Macroeconomics (4 units)

This course is an introduction to macroeconomic principles. This course will be focused on some of the key aggregate economic indicators, such as gross domestic product, the inflation rate, the unemployment rate, and long-term interest rates.

BA 310 Financial Management (4 units)

This course describes fundamentals of business organization, financial planning, and the problems of small business. Designed to give the student a practical understanding of economic and financial markets affecting everyday life and business decision making.

BA 351 Principles of Marketing (4 units)

This course covers the main principles of marketing system as it functions within the economy.

BA 251 Business Law I (4 units)

Presents an integrated approach to the legal environment of business with a fresh up to date introduction to the American system of jurisprudence, constitutional law, the dual court system, administrative agencies, consumer protection, environmental law, Uniform Commercial Code, torts and crimes and a thorough understanding of the Law of Contracts

BA 371 Business Law II (4 units)

This course is a continuation of Business Law I, developing a basic understanding and application of the Uniform Commercial Code consisting of sales, commercial paper, Law of Agency, banking, Letter of Credit, bulk transfer, documents of title, investments and secured transactions, and a general understanding of business organizations, bankruptcy, and estates and trusts.

BA 430 Money and Banking (4 units)

This course will discuss the importance of money and banking to economic activity on the national and international level. The student will learn the definition of money and about the different financial institutions that help circulate money through the system. The course also covers deposit expansion, the evolution of commercial banking, deposit creation, a brief history of the banking system in the United States prior to the creation of the Federal Reserve system and a detailed study of the Federal Reserve Banking system. The course also includes the relationship between money and banking and Macroeconomic theory and concludes with the importance of money and banking in international trade and finance.

 BA 431 Auditing I (4 units)

The course is designed to provide students with a thorough understanding of auditing concepts, principles and practice. The main focus is on professional ethics, legal liability, audit objectives, procedures and documentation, and auditors’ reports. Training covers planning an audit, gathering evidence testing internal controls and account balances, audit sampling, creating audit work papers and audit reports. Topics on current developments in auditing will also be incorporated into the study.

BA 440 Income Tax Accounting I (4 units)

The course examines various types of taxes and tax payers, conceptual basis of the U.S. Federal Income tax system, a tax planning framework, and tax research methodology. While topics concern both individuals and businesses, the emphasis is on the taxation of business entities. Income, deductions, losses, and property transactions, income inclusions and exclusions, capital gains and losses, business and personal deductions and accounting methods will be studied in detail.

BA 441 Income Tax Accounting II (4 units)

This course continues the study of the federal tax laws that govern the transactions during a corporation’s life cycle. The tax effects of organizing, operating, making distributions, reorganizing, and liquidating regular and S corporations are analyzed. Issues concerning real and personal property will and trusts, SEC regulations and unfair trade activities will also be addressed.

BA 450 Government and Nonprofit Accounting (4 units)

This course provides students to explore the foundations of governmental and non-profit accounting theory. Students will analyze and apply generally accepted accounting principles established for governmental and nonprofit organizations. The student will prepare “real world” governmental accounting transactions by creating a new government. These include recording journal entries and preparing financial statements for various governmental funds using a modular approach

BA 451 Corporate Governance (4 units)

This course is designed to increase individual skills and knowledge of good governance practices such that graduates would be seriously considered for appointment to the Board of Directors of a small not for profit organization. The course aims to increase understanding of the legal, economic, managerial and psychological issues directors confront as well as provide a better appreciation for their normal duties. Using this knowledge, students will be asked also to consider how directors should deal with a range of complex crises: the gradual decline of a company, hostile takeovers, proxy battles, changes in corporate strategy, or the faltering performance of a CEO.

BA 452 Government Regulations in Business (4 units)

Government regulations in business refer to the rules, laws, and policies established by government authorities at various levels (local, state, and national) to oversee, control, and guide the activities of businesses. These regulations are designed to achieve a variety of goals, including protecting consumers, ensuring fair competition, promoting public safety, and addressing societal and environmental concerns.  Compliance with these regulations is essential for businesses to avoid legal penalties, financial losses, damage to their reputation, and operational disruptions. Many businesses allocate significant resources to ensure they understand and adhere to the relevant regulations in their industry and location. Additionally, regulatory environments can change over time due to shifts in government priorities and societal concerns, making ongoing compliance a dynamic challenge for businesses.

BA 351 Consumer Behavior (4 units)

This course examines the underlying dynamics of customer behavior. Drawing from the behavioral sciences, it analyzes the role of the individual (e.g., perception, motivation, attitudes) and environmental (e.g., culture, social groups, the family) factors in the buying decision process. Applications of risk, adoption, diffusion, loyalty, symbolism, subliminal stimulation, and fear appeals theories are reviewed. The focus of the course is on the practical implications of this knowledge for the marketer. 

BA 360 Strategic Management (4 units)

A capstone course which integrates the various business disciplines. Using a “big picture” perspective, the student addresses strategy formulation and implementation in a volatile business environment. The case method of instruction is actively used.

BA 370 Production & Operations Management (4 units)

Operations Management (OM) is concerned with the management of resources and activities that produce and deliver goods and services for customers.  The course focuses on the basic concepts, issues, and techniques for efficient and effective operations.  Special emphasis is placed on process improvement and supply chain management. Topics include operations strategy, product and service design, process design and analysis, capacity planning, lean production systems, materials and inventory management, quality management and six sigma, project management, and supply chain management.

BA 352 Labor Relations (4 units)

Learn the fundamentals of collective bargaining and the rights and responsibilities of employees, management, and unions in the federal labor relations process.

BA 341 Human Resources Management (4 units)

This course offers descriptive statistics and probability theory that relates to the fields of business and economics. This course provides a basic knowledge of the key aspects of managing human resources in domestic and multinational organizations, including a consideration of labor relations and diversity management issues. Topics include, but are not limited to, job analysis, planning, recruiting, selection, orientation, training and development, performance appraisal, compensation and benefits, dispute resolution, and legal frameworks for both the non-union and union environments. Students will develop critical skills required to manage human resources in a multitude of workplace environments.

BA 470 International Business Management (4 units)

Overview of the unique problems faced by firms engaging in international activities; the importance of understanding the foreign economic, social, political, cultural, and legal environment; the mechanics of importing and exporting; joint venture, franchising, and subsidiaries, international dimensions of management, marketing and accounting, international financial management; the special problems of multinational corporations; recent problems of the international economic system; country-risk analysis; the increasing use of counter trade.

BA 471 International Trade and Commerce (4 units)

This course provides an overview of the planning and steps necessary for the startup of an international business, including an introduction to the practices, procedures, and services used in the U.S. to export and import merchandise. Topics include market research; identifying buyers and suppliers; tariff classification systems; responsibilities of US Customs; trading regulations; sales channels; financial payment methods; pricing; global logistics/transportation; cargo insurance; export and import controls; contracts; and trade resources. 

BA 480 Business Communications (4 units)

Business/management communication is a course that focuses on developing effective communication skills within a corporate or organizational context.  the course aims to equip students with the skills necessary to communicate effectively, build strong professional relationships, and contribute to the success of their organizations. It is a fundamental component of any business or management curriculum.

BA 491 Probability and Computing (4 units)

“Probability and Computing” is a course that explores the intersection of probability theory and computer science. It examines how probabilistic concepts and techniques can be applied to solve computational problems and make informed decisions in uncertain environments.  The course typically equips students with a deeper understanding of probabilistic reasoning and its relevance in solving real-world computational challenges. It is valuable for those interested in algorithm design, data analysis, machine learning, and related fields.

BA 492 Data Analytics in Business (4 units)

A course in Data Analytics in Business is typically designed to teach individuals how to leverage data analysis techniques and tools to make informed decisions, solve business problems, and extract valuable insights from data. This type of course is often offered as part of undergraduate or graduate programs in business, data science, or related fields.  Upon completing a Data Analytics in Business course, students should have a solid foundation in using data to inform business decisions, which is a valuable skill in today’s data-driven business environment. This knowledge can be applied across industries to improve operational efficiency, optimize strategies, and gain a competitive advantage.